The Nexuiz Brand

[[-z-]]

Summary

With the upcoming release of 2.4 (crosses fingers), I think it's important for the Alien Trap team to establish the 'Nexuiz brand' to make it easier for blogs and game sites to recognize the name and the game.

I was fooling around earlier and came up with this:



I don't th ink the font is ~perfect~ but I think it's a start.


Why am I telling you?

My name is Tyler Mulligan, I'm a web developer/graphic designer by trade. I have been playing Nexuiz for a while now and I like to help out where I can. I've given mapping a shot, dipped into configs and even tried playing with the source. I can tell that this is a project that lacks no end to my entertainment as long as my will to learn is alive.

I would like fellow nexuiz players to make suggestions in a sort of "group think" on how Nexuiz to create this identity in the world of open source games.

I spent some time talking to esteel and Vermeulen on IRC about a possible page makeover. I'd like to tie this whole bit into the new design, and give the game a clean looking website to look at. This website would also contain the logo in different formats/styles for quick access branding by bloggers/game sites.

You can help design the future nexuiz logo and website!


I don't have any suggestions. How else can I help?

Is there an official Nexuiz Slogan?

[Psychcf]

I would love to help out. Here's some of my ideas:

The site looks good, but I really think we should consider using a CMS. Either that or we make one. Using a WYSIWYG editor creates nothing but sloppy markup over time. I'd also like to see the wiki be used much more. Maybe we could use something like trac, which integrates many things like bugtracking, a wiki, and a source browser.

We do need a new look though. I like the plasticy look z has come up with, I think it works very well.

I also think that the site is a bit difficult to navigate. Your eye is not drawn to a specific part of the page that says "this is how you get it!". Instead there is information all over the place, and it does not work very well (or at least that's how it seems). There really should be a download button, with some key features or points you want to make to one side of it, as opposed to a short history of it. Then if the user decides he or she wants to learn more about the project, they would browse around the site.

Now, we really ought to let the user know about what resources the community has to offer. Nexuiz ninjas, owns, the forums, ladders/competitions, etc.

One of the biggest things I want to do is supplement the site with plenty of javascript, since that's my area of expertise. A nice screenshot gallery, some menu effects, etc. Not excessive amounts, but just enough to make it look nice.

[torus]

I'm not a huge fan of that logo- I think it the drab monochrome doesn't give a good impression of the gritty, techno-industrial atmosphere Nexuiz is grounded in. IMO, vector-graphics isn't what a Nexuiz logo needs.

I think this is a great effort though. We'll see what comes of it.


Oh, and I am extremely jealous of your setup. Triple monitors?

[Asraniel]

i like the logo i think.
But if the logo is good or not is not important. The important thing is, nexuiz 2.4 is going to be great. I played the svn version at a lan and it was great, real great. Fast, pretty, the new menu is cool (even if not finished).

But, most people dont know nexuiz. The people i showed nexuiz at that lan found it great, but if i didnt show it to them they would never have known it.

So, we should find a way to make the 2.4 release more widespread. And by that i dont mean, put it on digg. Digg people tend to dowload it, play it a few hours, and forget it again.

Perhaps adding something like TeamNexuiz to nexuiz would help the longterm motivation of the players, but thats no up to debate now.

So, how do we get the word out about nexuiz?

[ai]

Become a world terrorist leader that's named Nexuiz, then I promise people with know and remember what it is.

[Vladimir]

The Nexuiz logo itself needs a redesign; there's something about it that just keeps nagging me the wrong way. I don't know, I just think that it's too bland.

To make a 'brand' for Nexuiz, you have to have a few things; selling points, an identity and something to tell.

What's the important features of Nexuiz to you? Is it the action packed experience, the community, or is it because it's free and open source? What is important about Nexuiz to you could be "selling points" for Nexuiz.

How to make the 2.4 release more widespread? Well, tell game app sites, open source, freeware sites, whatever. Hype it up and exaggerate your selling points. To make the 2.4 release widespread, you have to make people want it to be released, you want anticipation, etc. What makes you like about the new features of 2.4? What you like about it may be what others will want.

Ask websites and blogs to post about Nexuiz. Post it on websites like lifehacker, TUAW, Macworld, Macapper (I know those last 3 are mac websites but you understand my point). Get reviews from people - I'm guessing you want to target people who are familiar with Quake or who are attracted to the selling points.

I also think it's a good idea to integrate the community even further. Provide links to such sites as Nexuiz ninjaz, Ouns, server websites, etc. on the official website.

I also think that the site is a bit difficult to navigate. Your eye is not drawn to a specific part of the page that says "this is how you get it!". Instead there is information all over the place, and it does not work very well (or at least that's how it seems). There really should be a download button, with some key features or points you want to make to one side of it, as opposed to a short history of it. Then if the user decides he or she wants to learn more about the project, they would browse around the site.

+1.

Well, that was a whole lot of blabber that came out of nowhere. Hope it helps

[Urmel]

too fast for your grandma to play

I really do, do, do like that slogan, it's pterrific!

yeeehaaa!!!!

[Psychcf]

too fast for your grandma to play

I really do, do, do like that slogan, it's pterrific!

yeeehaaa!!!!

hmm... it's a funny slogan, but most people's grandmas aren't very fast to begin with, so I think a better person to use would be your five year old nutjob [insert relative here]

Second off, I don't think you want to set a comedic mood for a game that is about killing things

[[-z-]]

but most people's grandmas aren't very fast to begin with

http://www.ksl.com/?nid=333&sid=138536

[Psychcf]

but most people's grandmas aren't very fast to begin with

http://www.ksl.com/?nid=333&sid=138536

I said MOST